Proposal · prepared for The Stow Jewellers · 1 June 2026
A few specific fixes for stow-jeweller.co.uk
The Stow Jewellers · Stow-on-the-Wold · website rebuild
I rebuild small-business sites in my spare time when I can see they are leaving good work on the table. I spent some time on stow-jeweller.co.uk, and three things stood out, mostly around how little of what the shop actually does, the repairs, the restoration, the bespoke work, reaches a first-time visitor, especially on a phone. Three findings below, then a working rebuild you can click through.
Finding 01
The site does not lay out on a phone.
What I saw
stow-jeweller.co.uk is built on the ProSite Hosting website builder, an older template that was never made responsive. On a phone the page keeps the desktop width and the visitor has to pinch, zoom and pan across to read anything, including the phone number and the email. For a shop most people find on their phone while walking around Stow, that is the first impression doing the opposite of its job.
What the rebuild does
The rebuild is a single fast page that reflows to whatever screen it is opened on. The same content, the same words and photos, but laid out so a phone reads it top to bottom with the phone number, the email and the opening hours always in thumb reach.
Finding 02
A visitor cannot see what the shop actually does.
What I saw
The homepage is an image carousel and very little else. There are no pages for the repair service, the antique restoration, the pearl restringing or the bespoke work, which is the heart of the shop and the reason people come back. The email sits only on a separate contact tab, not on the homepage, so someone who wants to ask about a repair has to go looking for a way to do it.
What the rebuild does
The rebuild leads with the repair and restoration work, gives each service its own clearly written section, and puts the email, the phone and a short enquiry form where they are seen. A first-time visitor understands within a few seconds that this is the shop that mends, restores and makes, not just a window of stock.
Finding 03
Google cannot read the shop, the services or the hours.
What I saw
There is no Jeweler or LocalBusiness structured data anywhere on the site, so the Talbot Court address, the four open days, the repair and restoration services and the contact details are invisible to Google rich results and to the AI assistants people increasingly ask for a Cotswold jeweller. The unusual four-day opening pattern is exactly the sort of thing that should be machine-readable, and right now it is not.
What the rebuild does
The rebuild ships Jeweler and Store schema with the Talbot Court address, the Monday, Thursday, Friday and Saturday hours, the four services and an FAQ block, plus a written meta description and a proper share card. The details the shop already has start showing up where people actually search.
What it costs
No retainer. No contract. No in-person visits, fully remote from Switzerland.
- One round of revisions before launch
- DNS cutover handled (you keep the domain in your name)
- 30 days of post-launch tweaks at no extra cost
- Source code handed over on day 60 (you own everything)
A few things worth answering
What happens to the stow-jeweller.co.uk domain and the stowj@outlook.com email?
The domain stays exactly as it is, in your name. Only the hosting moves, off the ProSite builder onto a fast static build. The stowj@outlook.com address keeps working throughout, and the rebuild puts it where customers can see it rather than buried on a tab. Nothing about how people reach you changes, the site that answers them just gets quicker and clearer.
I run the shop on my own. How much work is this for me?
Very little. I take the words, photos and details already on the current site, plus anything you want to add, and do the build remotely from Switzerland. You look over one round of changes before it goes live. The only thing I would ask is a few minutes on a call to make sure the repair and restoration story is told the way you would tell it at the counter.
Can new pieces and photos be added after it is built?
Yes. The monthly care option covers small content changes, so when there is a piece worth showing or a change to the hours, you send it over and it goes up. No website builder to wrestle with.
If the proposal lands, reply with two or three 20-minute slots in the next ten days for a video call. I take on three Cotswold builds this quarter, and the first confirmed wins the slot. If I do not hear back by 11 June, the proposal site comes down.
See the live rebuild ↗ A working preview you can click through. Opens in this tab.